Destination marketing is a field that needs to keep up with advancing technologies and growing customer demands. Your destination marketing organization can benefit from improving your tourism marketing efforts to stay on top.
1. Get Visual
Visual content is everything when it comes to the travel and tourism industry and destination marketing organizations. Ensure your business has a highly visualized website and other marketing materials that quickly catch readers' attention. Focus on Instagram and Facebook to harness social media power and promote your brand.
2. Expand Content Marketing Efforts
People are looking for information and inspiration in the travel and tourism space. Good content can provide both of these things, from blog posts to ebooks. Ramp up your content marketing to provide customers with all of the information they might possibly need.
3. Design Memorable Customer Experiences
A seamless customer experience that flows through every stage of contact with your customer is a must. Place a particular focus on following through with the expectations that you create by delivering on your experiences.
4. Harness the Power of PPC
PPC (pay-per-click) advertising is a necessary tool for any destination marketing team. You can target everything from broad to precise search terms to bring in customers who are at all stages of the buying process.
5. Make Use of Location Intelligence
DMOs and CVBs can make effective use of location intelligence to check that their marketing efforts aren't going to waste. Location-based data lets you know the exact location of your visitors, as well as their demographics. Plus, it can be used to pinpoint the places that people take most interest in when they're on their vacations.
Related Article: DMOs, CVBs, and Attractions Can Utilize Location Intelligence
With these few hand tips, destination marketers can transform their marketing campaigns to see improved activities for their clients or organizations.