As we adjust to a more interconnected world, it is easier and easier to see how businesses can take advantage of increasing amounts of intelligence to hone their performance and their processes. This is perhaps most readily seen in both user and employee data, which allow businesses to more effectively target resources, offers, and reshuffles. Another form of intelligence, however, is having a particularly demonstrable effect on the transportation industry - particularly, but not exclusively, on the planning sector of the industry.
The use of location intelligence is boosting transportation in different businesses in many ways, some more obvious than others. As time goes on, there are likely to be new uses for the data we gain from technology. For the moment, here are a few ways in which it is making transportation easier and more efficient both for business and for the movement of people.
Planning a route ahead of time is essential to prudent fleet management, and location intelligence has already helped with the development of route planning. Knowing where the traffic is likely to be thicker, and where time can be saved, is essential to the initial planning of a journey. But even more than this, the use of traffic analysis can allow timely and effective re-routing of a trip, which can save precious time and enable drivers to overcome unforeseen issues with their routes.
If your drivers are already en route and an accident leads to the closing of a freeway, for example, this tech allows you to identify the most efficient alternative route and redirect your driver in real-time, thus keeping any delays to a minimum.
Keeping Drivers Safe
A transportation driver can easily rack up over 25,000 miles in a year, which means being on the road for a long time and having some long days at the wheel. The longer they are asked to maintain their concentration, and the more testing their drive, the more fatigued a driver is likely to get.
It’s indisputable that driver fatigue is a factor in numerous accidents on the roads, and the use of location data can be hugely beneficial in tracing the causes of driver fatigue, when it is most likely to strike and when a driver is showing signs of it; this can guide decisions on when to mandate stops. A rested driver is a safer driver, for themselves and other road users.
Monitoring Fuel Usage
There are more than enough reasons to be concerned about fuel usage in one’s fleet. Perhaps the two most significant are the greenhouse emissions that result from excessive fuel use, and the amount that you spend on fuel in a given period. The first has an environmental impact and can directly affect the health of your drivers. The latter has an impact on your bottom line (although fines and other charges can mean that the former also has its financial cost). It is incumbent upon anyone with responsibility for fleet behavior to ensure that fuel is used as efficiently as possible.
Fuel can easily top 30% of your business’s core expenditure, so it is worth keeping a close eye on how much you use. Location data can help a great deal with this, giving you at-a-glance information on where you are using most fuel and where it is being used inefficiently. Real-time geospatial intelligence allows you to make on-the-spot decisions that could save your business money and help you run a greener company.
Affecting Road Building
It’s not just the businesses who send the drivers out that can learn from location information. When it comes to benefiting the traffic flow on a more long-term basis, there is a lot that civic authorities can glean from this kind of data; it can be hugely influential in deciding where new roads are to be built, where existing roads can be improved, and where other infrastructure might be most valuable. When they know where most people, and most vehicles, are moving, authorities can decide how best to help them move efficiently and speedily, hopefully benefiting business, the general public, and the planet.
The importance of location intelligence, both in its volume and its quality, cannot be overestimated. Going forward, its influence on the business of transportation will grow exponentially, and any business or authority worthy of its role will be keen to harness this. Now is the moment to upscale any interest in the use of location intelligence; it will influence the businesses and the cities of our future.