The global economic situation gets intense about competition as well as the ability to interact with technological disruption. These factors stimulate organizations to look for innovative solutions to enhance the process of business development. The transportation industry can be a perfect example reflecting how data insights can remove these constraints and, instead, apply them to business transformation.

For the last few years, the use of location intelligence solutions has been growing thanks to the abundance of information that each of us provides. Geospatial data is now generated by nearly every device we own, from smartwatches to smartphones. Despite privacy and security concerns, organizations continue to rely on location intelligence information to deliver considerably more targeted services, acquire more beneficial control of internal operations, and win extreme advantages with sensible mapping alternatives.

In the transportation sector, maps and spatial analysis have become a dynamic means of overcoming ambiguity by allowing users to better understand data. On the infrastructure side, this means built-in connectivity and new location data resources regarding road conditions, urban infrastructure and weather factors. Transit and transportation optimization problems are typically multi-layered and complex to solve. However, the elements discussed below show the way to help overcome limitations.

Location intelligence software can help optimize routes for transit and delivery vehicles, thus directing vehicles to the most favorable routes. These routes may account for specific weather, lighting, and traffic conditions anticipated to be encountered along the way.enefits of using location intelligence vary greatly, but often include reductions in travel time and savings in the amount of fuel consumed during a trip. In addition, location intelligence enables faster decision-making and reduces the risk of delays and downtime spent in congestion on roadways.

Location Intelligence Data Makes Transportation More Visible

Urban and transportation planners, staff from DOTs and MPOs, manufacturers, and retailers are now able to quickly adapt to the ever-changing changes and challenges in the transportation industry. Location intelligence data can help these groups achieve increased planning efficiency and real-time route optimization/correction. In these situations, location intelligence can make a significant impact on the bottom line of the organization or benefits to users of the transportation networks.

The goals of platforms that leverage location intelligence are to not only address pain points, but also to:

●      Maintain a precise schedule of transportation systems

●      Achieve transparency and control over transportation funding

●      Optimize routing to decrease congestion and optimize expenditures

●      Create a visual representation of activities to disperse resources during peak demand

●      View inventory that is currently available

●      Streamline driver route activities

Improving the customer experience is the next milestone that organizations can achieve when using location intelligence. For instance, digital twins may boost visibility and track deliveries throughout a supply chain, and control logistics execution. Digital twins can also provide insight for the public sector to see various impacts on their jurisdiction.

Last-mile delivery, the final logistics stage, can also benefit from location intelligence and improve cradle-to-grave operations. The purpose of last-mile logistics, an essential aspect of omnichannel shopping, is to deliver purchases to customers as quickly as possible and at a reasonable price. Location analytics software can assist retailers and distributors in meeting their demand by structuring data entered into its route planning algorithms, as well as configuring distribution services for specific consumers or customer groups.

Location Intelligence Assists with Streamlining and Controlling Urban Congestion

The United Nation predicts that by 2050, 68% of the population will live in urban areas. This statistic makes route optimization, transportation systems, and efficient traffic circulation within towns and cities a significant lingering problem and issue. The location intelligence designed for urban mobility will support city management's move towards optimizing the transportation system. However, it can be progressively attained if we are to combine various factors.

What is fascinating regarding the utilization of location intelligence about urban traffic problems is the ability to visualize and predict how a specific move can undoubtedly improve the entire scenario. In addition, location intelligence gathers traditional road traffic information for predictive modeling. Therefore, the Building intelligence program is one more significant challenge that allows us to unlock the maximum benefit within the transportation system.

Leading companies in Location Intelligence in North America like AirSage pioneered wireless network signaling data into robust mobility data. Preliminary studies led to breakthroughs that allow AirSage to deliver more precise position data, road traffic coverage, and traffic patterns at different times of the day. As a result, AirSage now has the most coverage of any historical location and mobility service in the U.S. AirSage collects and processes over 15 billion anonymous location signals daily by collecting and analyzing mobile GPS signals.

In contrast, companies that use technologies and advanced analytics that are more traditional within the location intelligence sector are introduced using maps. This sort of visualization facilitates mobility businesses set up and shows proliferation of the data points, promoting their services with the wider variety of information types.

Nevertheless, within AirSage's insights, the Nationwide Trip Matix solution can help run analyses to learn about a range of personal attributes, such as the origin and destination of trips, trip purpose classifications, and home zones at the census block group level solely designed to help transportation infrastructure and urban planners. Furthermore, the latest updates to the self-service Trip Matrix platform offer great visualizations like trip maps, trip matrix and chord, and bar graphs and charts, making it simpler for the users to analyze the data. The platform users can additionally rate research based on the day of the week, with figures presented in-person trips and extrapolated to indicate population mobility essential to transportation planning projects.

Location intelligence used in transit and transportation is all about uncovering additional business and mobility value. The particular value comes from an enhanced understanding of the business context, the end-customers, and every business operation within space and time slots. The evolving location intelligence technology allows transportation and logistics corporations to plan, source, and make informed decisions to encounter the exact capacity and market-based preferences while also improving the transportation systems and regulations.

Want to learn more? You can now schedule a free discovery call with one of AirSage's data and transportation industry experts.